The Dangers of Creativity: Infringement Already?
There are few things in my fashion-life experience that I’ve really, truly coveted. My standards for most of my purchases are pretty high, so typically I wait until I find the perfect item (preferably on sale) because if I’m spending my scarce pennies on something, I’d better not be able to shut up about it for days – I have to love it.
This is why I don’t have very many clothes…but the clothes I do have? I could easily spend 4 hours talking about each one of them, one at a time. My latest addition to this category are my 80%20 “Lily” Patent Wedges that the girls and I bought a while back. Surely you remember them. You know, they’re the ones with a great shock of neon orange patent leather with a seamless wedge and a delicate mary-jane strap? The finely crafted, yet completely lightweight heel? The crinkle treatment on the patent leather that gives them a completely unique texture?
Yes. Those. I saw them again recently – well, sort of.
If you follow my other blog, Broke & Beautiful, you know how I feel when it comes to such fashion-related political issues as copyright infringement, labor conditions, and fair trade. You will likely never see a Forever 21 product, Baker’s shoe, or TopShop creation on my site, because I totally disagree with their marketing and campaign management strategies.
I can now add Aldo to this list. While browsing around the internet, looking for my next potential item-to-be-coveted, I stumbled upon Aldo’s “Venditti” Wedge.
Hmm, looks awfully familiar, don’t you think?
This shoe is identical to the Lily wedge. Although mine aren’t black (instead, a bright orange) the similarities are obvious. Need a visual?

This is the black version of the Lily wedge from Amazon. Have I convinced you yet?
So much of our society has become complacent when it comes to the issue of infringement. We spew excuses ranging from “it’s going to happen whether we like it or not” to “I can’t afford the originals, so I’m happy to have knockoffs!” and assume that the “designers are paid enough – they’re not hurting for my money.” I must say that the one about price is utter crap, because there’s little to no bargain opportunity when you’re talking about supporting a mass produced “interpretation” of someone else’s creativity and hard work. Not to mention, this 80%20 example has proof in the numbers, too:
80%20 Lily Patent Wedges
Retail: $135
Sale: $48.08 (We purchased them on sale, not to mention they’re on sale now for $40.48…)
Aldo “Venditti” Wedge
Retail: $70
Sale: $34.98
You can’t really justify buying a known knockoff for a $14 discount, can you?
My beef is this: 80%20 is run by Ce Ce Chin, a woman who used to work for big names like Calvin Klein and Michael Kors, but then split off to begin her own fashion dream, 80%20. Not only did she break away from the grind to fulfill a passion, but she’s succeeding at it. Knowing what the world looks like right now, economically – and considering that the fashion giants that can essentially make or break a new business – this infringement is a big deal.
So, Aldo, why tear down a woman trying to make it on her own? Are you hurting for money? I’m guessing not…so what’s your justification to reach down to the independent designers and get “so inspired” that you need to completely steal an idea?
I’m disappointed to see yet another company be put on Elle’s List of Evil, but I can’t willingly support companies with this brand of scheme. Readers, vote with your dollar, and avoid Aldo!
So ladies: What do you think about the copyright infringement debate? Is it justified? Do you have anyone on your List of Evil?



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I hate it! That’s totally how I feel about Steve Madden, because I think he is the worst. Although Nine West isn’t above it either.
That sucks!! Thank God I got such a good deal on mine!
As for copyright infringement…I’m kind of torn. Shakespeare one said “There’s no such thing as an original idea” and looking through the 80%20 2009 collections she has some perforated boots on there that are the EXACT replica of some made by Jimmy Choo AND Dolce Vita. And she’s got some booties that are almost identical to some Steve Madden came out with like 2 years ago.
Everywhere I go there are copies of popular designs: Old Navy and Target constantly rip off Steven Madden designs. Target probably has every single shoe that Steve Madden has ever made for sale at 19.99.
http://img.shopstyle.com/xim/8d/3c/8d3c62ec858a14d64984ce6e7db433c9.jpg
That sandal has been made my Steve Madden, Old Navy, Dolce Vita, Report, and Target among others I’m sure.
So, I don’t know. When such original designs are EXACT replicas it does really suck. I take such pride in my Christian Louboutins and having people ask if they’re real automatically makes my blood boil a little to think there are people selling similar (although never as awesome) shoes as Mr. Louboutin, yet I have like 12 pairs of sandals from Target that are identical designs to Steve Madden. I guess for me it just depends on the design, originality and price.
Oh and this flat!!
http://www.counterfeitchic.com/Images/Tory%20Burch%20Wanted%20Madden%20Payless.jpg
I have the original Tory Burch “Reva” flats but they’re everywhere including Payless, Target, Aldo, WalMart, Steve Madden, Nine West, Wanted and lovemyshoes.com
Remember those orange patent wedges? They’ve been knocked off! More info @MissElle’s new post on @TheDemoiselles: http://tinyurl.com/nu3wd7
Via @craftyasparagus: Remember the 80%20 patent wedges?? They’ve been knocked off! More info here: http://tinyurl.com/nu3wd7
RT @TheDemoiselles :: The Dangers of Creativity: Infringement Already? http://tinyurl.com/mm54l2
Oh! And check @TheDemoiselles newest post on fashion infringement: http://tinyurl.com/mm54l2 @MissElle is such a sleuth.
i hate to say it, but we live in a self-serving society. i, like diana, am guilty of buying knockoff versions of stuff from target. sometimes you don’t have the scratch to throw down on some expensive stuff, especially if it’s a seasonal item. then again, i certainly appreciate the lasting value of a name brand item. i can’t say i’m particularly offended but i see your point and it’s certainly valid.
Diana brings up some excellent points. Kudos to the fashion princess.
Some brands/places that I will not shop are American Apparel, Abercrombie, and Hollister.
Also, as consumers it isn’t our job to be the ethical police officers. I understand the issue of blatant copies being made, but on the flip-side, isn’t it the designer’s responsibility to make and market the best product they can? Also, if the copy is too close, you can sue the company.
As far as luxury items go (like designer purses, shoes, and accessories) it’s almost obvious that the fakes are not real. Someone like Di could point it out easily with an second glance. The Louis or Gucci aren’t losing any money because someone who isn’t in their demographic (ie: middle class or lower class females) decided to go to a purse party and buy a Cherry Blossom knockoff purse.
But in cases like non-luxury items, yeah, it’s pretty lame to copy.
It is never justified!! It is one thing to make an inspired design, but it takes no creativity and a lot of gaul to do a straight rip off. Thats awful aldo.
eyeliah’s last blog post..Snakeskin Bracelet Giveaway
i love the lily wedge but i can’t find it in my size ANYWHERE unless i pay the original 135$ which i cannot afford. i’m a 6/6.5 so if anyone knows a site still selling them let me know, please!
Hey, I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say GREAT blog!…..I”ll be checking in on a regularly now….Keep up the good work!
I’m Out!