Comments on: The Forgotten Gender: Sex Sells…Even if You’re Not Having It

By: MrRight.com.au

MrRight.com.au — Wed, 16 Mar 2011 05:14:35 +0000

Hi Lindsay, I agree with you that ads tend to show women in demeaning situations. It started back in the 70s and hasn’t improved much over time.

By: Article Outrage: The Archetypal Man | The Demoiselles

Article Outrage: The Archetypal Man | The Demoiselles — Fri, 08 Oct 2010 12:02:26 +0000

[...] while back, Lindsay brought to light how men are told they’re “not good enough,” mostly through sex-based advertising. We both knew she’d only scratched the surface, but [...]

By: Vivia Boe

Vivia Boe — Sat, 08 May 2010 02:45:55 +0000

For Jonathan Ceis…responding to your last question…I made a film called AFFLUENZA you might be interested in. YouTube has posted it and it’s at most libraries – no need to buy it. (yes, I do get royalties but since the film’s message is to resist buying it would be too ironic for me to hustle viewers) Also, and especially, as it’s more up-to-date and targeted at specific advertisers, ADBUSTERS magazine, at better newsstands, e.g., Barnes and Noble) I think you’ll love it. Very fearless and cool. An excellent antivenom for the snake oil advertisers hit us with.
PS Are you related to Rod Ceis?

By: Ev`Yan N.

Ev`Yan N. — Tue, 18 Aug 2009 04:30:14 +0000

reading the forgotten gender – @thedemoiselles http://bit.ly/3IEI35

By: Jen

Jen — Tue, 18 Aug 2009 02:44:55 +0000

Impressive response!! RT @zayess: @MissElle @craftyasparagus Reply to The Forgotten Gender is UP! http://bit.ly/jGmmL

By: Ev`Yan || apricot tea.

Ev`Yan || apricot tea. — Mon, 17 Aug 2009 23:31:52 +0000

Thank you for this. It really opened my eyes. (& yes, my comment is lame... but I'm seriously speechless. Nevertheless, I love you guys & the courage you have to produce things like this.) .-= Ev`Yan || apricot tea.´s last blog ..apricot’s closet: stripes & drop-crotch pants. =-.

By: Jonathan Ceis

Jonathan Ceis — Mon, 17 Aug 2009 07:17:16 +0000

While on the surface this appears to be an issue surrounding gender; it is not. The bottom line is that advertising has turned from a way to pass information to the public about a product to psychological warfare. That’s right people… we all are under attack. Man, women, black, white, tall, short, thin, fat… it’s all irrelevant. We as a whole are being attacked though our TVs, radios, magazines, billboards, and the internet.

I believe that advertising targets men just as much as women. Just as all women know they are not just attacked by advertising but also by the affects of advertising on the opposite sex. Men are told what they are supposed to believe is attractive. Men then take this as the standard and hold all women to it. Size 0 and huge tits and ass. Real women aren’t built this way and thus the oppression of advertising is amplified upon women.

Are you ready for the tricky part? Men are given this unreal expectation of how women are supposed to look. Now, if you are worth your salt as a man you must be with a women who fits this description as closely as possible. Hmmm… well… I guess I’m not a real man if I can’t be with a “size 0 with big tits and ass” kinda’ girl.

How do I become a real man then? Where am I provided this information?

Hey… that guy on TV has a “size 0 big tits and ass” kinda’ girl and he’s got Axe Body Spray. I guess I’ll need some of that… That guy on the billboard has designer jeans and is about to make out with a hot chick. I’ll definitely need some of those to be worthy of anyone. Oh, look, that guy driving a new Shelby Mustang in the magazine ad has a “little hottie” too… Well, I can’t afford that so I guess that makes me a little more worthless.

No matter who we are; we are being targeting by advertising. Corporations ensure this by hiring teams of individuals who’s soul function is to make us feel empty. They make us feel an emptiness which needs filling. As long as we are discontent and we can buy a solution to our unhappiness the corporations will continue this tactic.

Why would corporations do this? Wouldn’t corporations want to empower their consumers? I cannot answer these questions but with my very limited experience in this world. I would hypothesize that the same reason they put out these ads is the same reason why we continue to buy our happiness.

The people running these corporations are greedy…

Okay, okay…. I know that isn’t news.

However, think about it… Why are people greedy? Well, it’s because they are scared or… empty. Wow, these ads cause us to feel empty because the people financing the ads are empty.

So we as a people all feel empty together.

How lame.

So the real question becomes… How do you fix it?

By: thefatandskinny

thefatandskinny — Sat, 15 Aug 2009 03:41:09 +0000

i never thought about it this way before. interesting view point. .-= thefatandskinny´s last blog ..The Fat and Skinny Steals and Deals =-.

By: Michelle

Michelle — Fri, 14 Aug 2009 21:08:27 +0000

You know, I love TD all kinds of lots, but I kind of have to disagree here. Yes, men are hurt by advertising like this, but I would feel safe saying that women are damaged more by the advertising companies. Patriarchy hurts men, too, but it hurts women more. While men hear the message that they're not good enough on a regular basis, there are still more ways that men can be "good" than woman, and that message is made very clear in advertising and media. A man can be attractive, or rich, or funny, or smart, and still be a valuable member of society/land a woman, but women are told very clearly that the only reason we would be valued at all is by being attractive (and all of the ickiness that that world is made to convey via advertising: white, thin, young or young-looking, etc.). .-= Michelle´s last blog ..Beta Boutique =-.

By: Jen

Jen — Fri, 14 Aug 2009 01:18:07 +0000

Something completely different @TheDemoiselles: The Forgotten Gender: Sex Sells…Even if You’re Not Having It http://bit.ly/t6B9b