An article on Jezebel yesterday alerted us of a New Zealand advertisement for a weight loss drug, Xenical. Sure, we’ve all seen commercials on the tube for everything from pills to patches to pulsating electrical currents that promise to shed the pounds while you sit around sedentary – ahh, the easy life.

But what if you have actual aspirations? You know, sleeping with strangers, walking naked in the winter snow, playing like a child, tying your own shoes…

Well, this enlightening video addresses these things. Have a look.

We’d forgotten that you had to be thin to do all the things listed in this commercial – namely being a lamb in a den of wolves, of course. Fat people have no idea what it feels like to be free at all, as clearly depicted in the ad.

What do you think of the Kubrick-esque approach to weight loss marketing?